Barrica’s success

 

Many restaurants close down within their first year of opening. The reason for this is that the person with the bright idea hasn’t done their homework. “Yes, a great idea!” friends will say when the budding restaurateur reveals his or her idea.. Sadly many do fail.

One that hasn’t failed is Barrica, a wonderful tapas bar in Goodge Street. It hasn’t failed because owner Tim Luther really did do his homework before opening it in 2009. He spent weeks wandering around, popping in and out of bars and restaurants around Charlotte Street and counting the customers. Given the number of media companies located in the area, he felt confident that a traditional tapas bar would work. Tapas is casual dining and it’s about sharing. It’s also ideal if you are in a hurry.

“You can find information on an area on the web, but there’s no substitute to seeing it for yourself, going in the restaurants to see how busy they are, what they serve, what they charge, and what the footfall is,” he told me.

Tim is one of a number of talented and imaginative individuals who have brought to London an authentic experience of Spanish food. If you are thinking of opening a restaurant, then you would be foolish not to follow his example and burn some shoe leather. It could make all the difference between success and failure.

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