David Pritchard: a TV genius

The death recently of TV producer David Pritchard will have saddened those, like me, who love the Keith Floyd and Rick Stein programmes.

Pritchard was the man who discovered both cooks. He not only turned them into household names, he came up with a new style of cookery programme. Floyd and Stein didn’t cook in a TV studio; they cooked outdoors and they undertook gastronomic journeys, where they visited fish markets, small restaurants, bakeries, farms, and even people’s homes.  They shared their passion for good produce their curiosity about food, its culinary history, and the people who produced it.

Although Pritchard was the man behind the camera, we occasionally glimpsed him or heard him asking Floyd or Stein a question. In a scene in one of Stein’s programmes in Spain, Pritchard can be heard saying, “You didn’t really like that did, you?” Stein pauses and then says, “I did…I really did…I wouldn’t say that if I didn’t.”  I sensed from the expression on Stein’s face that Pritchard was right.

Pritchard’s love of good food and good wine meant that he was a natural to make such programmes. When you watch any of his programmes you sense that everyone is having a great time, and probably an even better time when all the equipment was packed away and they head off to find a restaurant or bar.

His book Shooting the Cookprovides a fascinating behind the scenes look at how they were made and some of the inevitable arguments and disasters that happened. In one case, Floyd stormed off, and it looked like the programme wasn’t going to be made. Of course, it was.

I can watch the Floyd and Stein programmes again and again. They are simply wonderful. You feel that you too are there in France, Italy, Thailand, or wherever, and they are so entertaining and insightful. This is down not just to the presence of Floyd or Stein, but also to Pritchard creativity and feel for where and what he was filming. He was a genius.

In his obituary in The Guardian, Tom Jaine wrote, “My own small memory of it is of having lunch on the seafront at Arcachon, south of Bordeaux, one summer when striding along the promenade came a posse of bulky Englishmen who turned out to be Pritchard and the crew assessing the location for their next series, Rick Stein’s Long Weekends. The encounter was jolly.”