If you want to get your wine noticed, then you need to come up with an eye-catching label. When I attended the 2016 Wines from Spain trade fair last week at Tobacco Dock, I was stopped in my tracks by the Spanish Story stand. This Madrid company has created some of the best and most colourful wine labels I’ve come across. It uses the same design in a different and vibrant colour for each of its wines. What adds to this are the images, such as a shrimp, a bull, and an octopus.